A journey map is an illustrated representation of a customer’s expectations, experiences, feelings and actions as it unfolds over time across multiple stages and touch points while using a product or consuming a service. It is a tool which provides a powerful road-map for transformation.
But before initiating that process, organizations must first identify their business imperatives and priorities. They need to understand what their customers, employees, partners and other stakeholders’ desire.
DBMCatalyst can provide the strategies, road-map, and processes for mapping your customers’ journeys. Read on….