Ann McCartan has spent her career engaged in every facet of multichannel direct & database marketing from strategy, targeting design, multichannel campaign execution and analysis to marketing operations and sales. She is responsible for multichannel campaigns that typically drive 3X – 4X ROI.
At companies such as Monster.com, MediaOne, Bizland.com & Harte-Hanks Direct Marketing she’s managed, executed or consulted on over 500 direct response campaigns and customer analyses.
She has led or participated in the vendor selection, implementation and management of over 20 multimillion record relational database solutions – including campaign management, email platforms, social media and customer intelligence components.
Ann began her career by founding a quantitative market research company and has taught market research at college-level.
She is highly knowledgeable in several B2C and B2B industries including: Retail, CPG, eBusiness, High Technology, Banking and Manufacturing.
