Client Work

Selected Research Projects

Attitudes & Usage – Shaw’s – Annual tracking study including competitive assessment and customer frequency and consumption

In-store Buying Journey – TJMaxx/Home Goods – Semi-annual, 5 cities qualitative study assessing consumer in-store buying journeys and impact of promotions and advertising

Consumer Journey – Comcast – One-on-one study with 100 customers to map their channel lineup preferences

Positioning – Dunkin Donuts – 10 city qualitative sessions to position new coffee entrant

Segmentation – Toys/Babies R Us – national study of customers to collect attitudes and lifestyle data as source for Attitudinal Cluster Segmentation and Profile Analysis

Voice of Customer – Tufts Health Plan – Pre/Post study of patients assessing satisfaction with health plan and new service

Selected Strategic Projects

Go-to-Market Strategy  – Loyax – Defined the loyalty landscape, industries, price points, features, competitive challenges and opportunities for an Eastern European company considering entering the U.S. Market.

Segmentation – Hitachi Data Systems – Executed the re-definition and update of the global customer segmentation model for Marketing at Hitachi USA.  Leveraged data for ROI and LTV analysis.

3 Day Strategic Training in CRM – Convergys – Developed and delivered a 3-day executive seminar covering multichannel relationship marketing, campaign case histories, analytics and KPIs/metrics for an international telecommunications company.