Selected Research Projects
Attitudes & Usage – Shaw’s – Annual tracking study including competitive assessment and customer frequency and consumption
In-store Buying Journey – TJMaxx/Home Goods – Semi-annual, 5 cities qualitative study assessing consumer in-store buying journeys and impact of promotions and advertising
Consumer Journey – Comcast – One-on-one study with 100 customers to map their channel lineup preferences
Positioning – Dunkin Donuts – 10 city qualitative sessions to position new coffee entrant
Segmentation – Toys/Babies R Us – national study of customers to collect attitudes and lifestyle data as source for Attitudinal Cluster Segmentation and Profile Analysis
Voice of Customer – Tufts Health Plan – Pre/Post study of patients assessing satisfaction with health plan and new service
Selected Strategic Projects
Go-to-Market Strategy – Loyax – Defined the loyalty landscape, industries, price points, features, competitive challenges and opportunities for an Eastern European company considering entering the U.S. Market.
Segmentation – Hitachi Data Systems – Executed the re-definition and update of the global customer segmentation model for Marketing at Hitachi USA. Leveraged data for ROI and LTV analysis.
3 Day Strategic Training in CRM – Convergys – Developed and delivered a 3-day executive seminar covering multichannel relationship marketing, campaign case histories, analytics and KPIs/metrics for an international telecommunications company.