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	<title>DBM Catalyst</title>
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	<description>Profit from Marketing Analytics, Programs &#38; Technology﻿</description>
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		<title>B2B Aquisition &#8211; Simple but Effective</title>
		<link>http://dbmcatalyst.com/b2b-aquisition-simple-but-effective/</link>
		<comments>http://dbmcatalyst.com/b2b-aquisition-simple-but-effective/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:31:14 +0000</pubDate>
		<dc:creator>Ann McCartan</dc:creator>
				<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[email marketing success]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.com/?p=691</guid>
		<description><![CDATA[I&#8217;ve been posting recently about multichannel marketing,  &#8220;Multichannel Marketing Integration is Vital&#8221;, and while I&#8217;m convinced that communicating in multiple channels makes for very satisfied customers and responsive prospects, I&#8217;ve also noted that it&#8217;s possible to be successful even when using one or one+ channels. Case in point:  a large, eBusiness company wanted to acquire [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multi-channel Marketing Integration is Vital: 3</title>
		<link>http://dbmcatalyst.com/knowing-that-multi-channel-marketing-integration-is-vital-is-a-start-part-3/</link>
		<comments>http://dbmcatalyst.com/knowing-that-multi-channel-marketing-integration-is-vital-is-a-start-part-3/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 18:05:32 +0000</pubDate>
		<dc:creator>Ann McCartan</dc:creator>
				<category><![CDATA[customer data]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[marketing database]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>
		<category><![CDATA['multi-channel marketing']]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing planning]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.com/?p=627</guid>
		<description><![CDATA[But How Do You Actually Get There? Part 3 As I&#8217;ve been discussing in the post series, &#8220;Multi-channel Marketing Integration is a Vital Start But How Do You Actually Get There? Part 1&#8243;,  knowing what to do is a start but if you are a small to medium business, or a small department in a [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/knowing-that-multi-channel-marketing-integration-is-vital-is-a-start-part-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multi-channel Marketing Integration is Vital: 2</title>
		<link>http://dbmcatalyst.com/knowing-that-multi-channel-marketing-integration-is-vital-is-a-start-part-2/</link>
		<comments>http://dbmcatalyst.com/knowing-that-multi-channel-marketing-integration-is-vital-is-a-start-part-2/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 01:13:11 +0000</pubDate>
		<dc:creator>Ann McCartan</dc:creator>
				<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>
		<category><![CDATA['multi-channel marketing']]></category>
		<category><![CDATA[customer views]]></category>
		<category><![CDATA[Database Marketing]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.com/?p=614</guid>
		<description><![CDATA[But How Do You Actually Get There? Part 2 As I&#8217;ve already mentioned in my last post &#8220;Multi-channel Marketing Integration is a Vital Start But How Do You Actually Get There? Part 1&#8243;,  knowing what to do is a start but if you are a small to medium business, or a small department in a [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/knowing-that-multi-channel-marketing-integration-is-vital-is-a-start-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multi-channel Marketing Integration is Vital</title>
		<link>http://dbmcatalyst.com/knowing-that-multi-channel-marketing-integration-is-vital-is-a-start-but-how-do-you-actually-get-there-part-1/</link>
		<comments>http://dbmcatalyst.com/knowing-that-multi-channel-marketing-integration-is-vital-is-a-start-but-how-do-you-actually-get-there-part-1/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:11:02 +0000</pubDate>
		<dc:creator>Ann McCartan</dc:creator>
				<category><![CDATA[marketing challenges]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA['marketing ROI']]></category>
		<category><![CDATA['multi-channel marketing']]></category>

		<guid isPermaLink="false">http://dbmcatalyst.com/?p=596</guid>
		<description><![CDATA[But How Do You Actually Get There? Part 1 I like to quote or reference colleagues’ posts, articles and such, but this time I find myself quoting from a solicitation to a webinar! That’s because it summarizes one of the biggest challenges you face as a marketer…cross-channel integration. Hats off to “Direct Marketing News” who [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/knowing-that-multi-channel-marketing-integration-is-vital-is-a-start-but-how-do-you-actually-get-there-part-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Gaining Customer Attention is Step 1</title>
		<link>http://dbmcatalyst.com/gaining-customer-attention-is-step-1-in-a-successful-email-campaign/</link>
		<comments>http://dbmcatalyst.com/gaining-customer-attention-is-step-1-in-a-successful-email-campaign/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 21:49:52 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Customer Analysis]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[increased profits]]></category>
		<category><![CDATA[incremental revenues]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing challenges]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA['multi-channel marketing']]></category>
		<category><![CDATA[email marketing success]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=186</guid>
		<description><![CDATA[Continuing on the theme of last month&#8217;s post &#8220;Every Campaign Gain is a Win&#8221;,  let&#8217;s discuss incremental gains. While measuring incremental revenue and profits is the bottom line, measuring incremental email opens and click through rate (CTR) is indicative of how well each wave of the campaign is performing. Just looking at email metrics, a [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/gaining-customer-attention-is-step-1-in-a-successful-email-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Every Campaign Gain is a Win</title>
		<link>http://dbmcatalyst.com/every-campaign-gain-is-a-win/</link>
		<comments>http://dbmcatalyst.com/every-campaign-gain-is-a-win/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 15:05:12 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[incremental revenues]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=178</guid>
		<description><![CDATA[We all set goals &#8211; email opens, email clicks, conversions, store visits, product purchases &#8211; for our marketing campaigns &#38; programs. As we should! And typically those goals are high &#8211; 40% uplift, 20% incremental revenues or profits driven, 30% conversion. Many companies, especially when they are implementing more sophisticated techniques like multiple waves of [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/every-campaign-gain-is-a-win/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Let&#8217;s put the Data back in Database Marketing</title>
		<link>http://dbmcatalyst.com/lets-put-the-data-back-in-database-marketing/</link>
		<comments>http://dbmcatalyst.com/lets-put-the-data-back-in-database-marketing/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 22:58:39 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[Customer Analysis]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[marketing database]]></category>
		<category><![CDATA[analysis]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=170</guid>
		<description><![CDATA[In the last year I’ve had numerous opportunities to explain what I do&#8230;and explain and explain&#8230;mostly to people who are involved in some aspect of marketing but not database marketing specifically.  To a person, when I’ve said “database marketing” they’ve said “oh you work with computers (database.)”   Well, I do some of my work [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/lets-put-the-data-back-in-database-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Selecting the Right Marketing Program Metrics</title>
		<link>http://dbmcatalyst.com/selecting-the-right-marketing-program-metrics/</link>
		<comments>http://dbmcatalyst.com/selecting-the-right-marketing-program-metrics/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 17:40:02 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[Customer Analysis]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing challenges]]></category>
		<category><![CDATA['marketing ROI']]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[marketing planning]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=160</guid>
		<description><![CDATA[As a quantitative market researcher &#8211; earlier in my career &#8211; I learned a couple of key lessons about research design which have held true as a direct/database marketer. Foremost, that you have to know what results you need, and what business decisions you need to make, before ever crafting a question. Call it a [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/selecting-the-right-marketing-program-metrics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If Your Marketing Automation budget got an extra $10,000&#8230;</title>
		<link>http://dbmcatalyst.com/if-your-marketing-automation-budget-got-an-extra-10000-where-would-you-spend-it-and-why/</link>
		<comments>http://dbmcatalyst.com/if-your-marketing-automation-budget-got-an-extra-10000-where-would-you-spend-it-and-why/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 16:52:57 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[marketing database]]></category>
		<category><![CDATA[updating customer data]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[segmentation]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=156</guid>
		<description><![CDATA[Recently I got into a conversation about incremental budget and basically how to optimize marketing automation with a shot of cash. My reply was to spend the additional funds on improving the data, specifically, data enhancement. This is the addition or overlay of elements that describe the prospect or customer fully, such as demographics/firmographics, psychographics [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/if-your-marketing-automation-budget-got-an-extra-10000-where-would-you-spend-it-and-why/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retooled and back in business!</title>
		<link>http://dbmcatalyst.com/retooled-and-back-in-business/</link>
		<comments>http://dbmcatalyst.com/retooled-and-back-in-business/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 16:49:04 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[customer data]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=158</guid>
		<description><![CDATA[It&#8217;s been a while since I&#8217;ve posted my thoughts on marketing automation and database marketing. After a bit of retooling of my own Nuts &#38; Bolts, I&#8217;m back and ready to resume sharing my insights and experiences. Look for more frequent and shorter communications as well as a new focus on customer information and analysis. [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/retooled-and-back-in-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Customer Insight</title>
		<link>http://dbmcatalyst.com/building-customer-insight/</link>
		<comments>http://dbmcatalyst.com/building-customer-insight/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 19:26:43 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[Customer Analysis]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[customer view]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[marketing tools and process]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[updating customer data]]></category>
		<category><![CDATA['marketing ROI']]></category>
		<category><![CDATA['multi-channel marketing']]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[predictive modeling]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=150</guid>
		<description><![CDATA[I didn&#8217;t write the article I&#8217;m going to present, but I could have.  Which is not to compare or detract from Joseph M. DeCosmo&#8217;s wonderfully concise &#8220;survey course&#8221; in using customer insights to target relevant messages to the most receptive customers or prospects.  The Goal: make money from your customer data, right? I could have [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/building-customer-insight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Loyalty: Are We Overlooking a Key Factor?</title>
		<link>http://dbmcatalyst.com/customer-loyalty-are-we-overlooking-a-key-factor/</link>
		<comments>http://dbmcatalyst.com/customer-loyalty-are-we-overlooking-a-key-factor/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 16:44:10 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[Customer Analysis]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[customer view]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[predictive models]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[customer views]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[predictive modeling]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=141</guid>
		<description><![CDATA[Do we really understand what drives a customer&#8217;s loyalty?  How often is customer service measured and factored into the “loyalty” equation, as well as the calculation of a customer’s life time value? Today I read a post  “A lesson from LeBron James for loyalty marketers” cautioning brands to remember that today’s program offerings, promotions and [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/customer-loyalty-are-we-overlooking-a-key-factor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Segmentation:  Which are the relevant behaviors?</title>
		<link>http://dbmcatalyst.com/b2b-segmentation-which-are-the-relevant-behaviors/</link>
		<comments>http://dbmcatalyst.com/b2b-segmentation-which-are-the-relevant-behaviors/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 21:31:34 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Customer Analysis]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[predictive models]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[customer views]]></category>
		<category><![CDATA[predictive modeling]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=130</guid>
		<description><![CDATA[Just the other day in my post,  &#8220;Digging Into Customer Behavior&#8221; , I listed some of the behaviors that appear to indicate strong purchase intent or seriousness and also mentioned that each one can have a different impact depending on the true interest of the Visitor. So, which of the behaviors is indicative of an [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/b2b-segmentation-which-are-the-relevant-behaviors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Marketing: Digging Into Customer Behaviors, Segmentation and Three Top Benefits</title>
		<link>http://dbmcatalyst.com/b2b-marketing-digging-into-customer-behaviors-segmentation-and-three-top-benefits/</link>
		<comments>http://dbmcatalyst.com/b2b-marketing-digging-into-customer-behaviors-segmentation-and-three-top-benefits/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 18:04:20 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Customer Analysis]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing challenges]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>
		<category><![CDATA[predictive models]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[updating customer data]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[predictive modeling]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=125</guid>
		<description><![CDATA[I’ve recently read about new trends in B2B Marketing:  the use of behavioral analytics, psychographic segmentation and data overlays.   (B2B Magazine, “Transformation via Sophistication&#8221; ) There’s no doubt that behavioral tracking and analysis shines a light on the pathways that lead from research to interest to engagement and on to conversion.  The trick is understanding [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/b2b-marketing-digging-into-customer-behaviors-segmentation-and-three-top-benefits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Smart Things a CPG Company Can Do to Catch the Marketing 2.0 Wave</title>
		<link>http://dbmcatalyst.com/three-smart-things-a-cpg-company-can-do-to-catch-the-marketing-2-0-wave/</link>
		<comments>http://dbmcatalyst.com/three-smart-things-a-cpg-company-can-do-to-catch-the-marketing-2-0-wave/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 17:35:02 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[customer data]]></category>
		<category><![CDATA[customer view]]></category>
		<category><![CDATA[marketing database]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>
		<category><![CDATA[updating customer data]]></category>
		<category><![CDATA[customer views]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[new marketing trends]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=115</guid>
		<description><![CDATA[In an article entitled “What CPG Companies Need to Address in 2010” http://bit.ly/aEgKtF, the authors, Booz&#38;co consultants, mention three major areas for improvement: empowering their organizations, building the supply chains of the future and modernizing marketing programs. Modernizing marketing – Marketing 2.0 – is going to require a large strategic shift.  The largest element will [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/three-smart-things-a-cpg-company-can-do-to-catch-the-marketing-2-0-wave/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Your Own Email List &#8211; a mid-market Retailer&#8217;s Story</title>
		<link>http://dbmcatalyst.com/building-your-own-email-list-a-mid-market-retailers-story/</link>
		<comments>http://dbmcatalyst.com/building-your-own-email-list-a-mid-market-retailers-story/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 23:03:44 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[customer data]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing challenges]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA['multi-channel marketing']]></category>
		<category><![CDATA[email marketing success]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=107</guid>
		<description><![CDATA[Wherever you are on the journey towards multichannel marketing it&#8217;s never too early to begin to build your email list.  And, even if you possess a small number don&#8217;t let size hold you back.  There are a number of valid ways to quickly expand your list but the main thing is to build it properly [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/building-your-own-email-list-a-mid-market-retailers-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Marketing Campaign Stories: “Never Say Never!”</title>
		<link>http://dbmcatalyst.com/marketing-campaign-stories-never-say-never/</link>
		<comments>http://dbmcatalyst.com/marketing-campaign-stories-never-say-never/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 19:50:47 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[customer data]]></category>
		<category><![CDATA[customer view]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[increased profits]]></category>
		<category><![CDATA[incremental revenues]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing challenges]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA['marketing ROI']]></category>
		<category><![CDATA['multi-channel marketing']]></category>
		<category><![CDATA[B2C]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=103</guid>
		<description><![CDATA[A cable and broadband company “passed” a particularly resistant segment of homes with their technology.  The company had regularly sent direct mail “blasts” to acquire these homes as customers.  “Blasts” or mass mailings were standard practice in the industry with communications varied only by product line.  Every recipient got the same offer. The analysis of [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/marketing-campaign-stories-never-say-never/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Marketing Planning 3 – Creating the Marketing Automation Roadmap</title>
		<link>http://dbmcatalyst.com/marketing-planning-3-creating-the-marketing-automation-roadmap/</link>
		<comments>http://dbmcatalyst.com/marketing-planning-3-creating-the-marketing-automation-roadmap/#comments</comments>
		<pubDate>Mon, 24 May 2010 23:54:58 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[incremental revenues]]></category>
		<category><![CDATA[marketing challenges]]></category>
		<category><![CDATA[marketing database]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing tools and process]]></category>
		<category><![CDATA['multi-channel marketing']]></category>
		<category><![CDATA[marketing automation]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=87</guid>
		<description><![CDATA[Recently, I wrote about Gap Analysis, i.e., mapping the discrepancies between the people, processes and technologies that you have currently and those needed to achieve your marketing goals. If you’ve done the “homework”, you now know what you need but not how to get to what you need or how long it will take and [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/marketing-planning-3-creating-the-marketing-automation-roadmap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Planning for Marketing Automation 2 &#8211; Assessing the Gaps in Your Current and Future Marketing Solution.</title>
		<link>http://dbmcatalyst.com/planning-for-marketing-automation-2-assessing-the-gaps-in-your-current-and-future-marketing-solution/</link>
		<comments>http://dbmcatalyst.com/planning-for-marketing-automation-2-assessing-the-gaps-in-your-current-and-future-marketing-solution/#comments</comments>
		<pubDate>Mon, 17 May 2010 17:15:29 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[incremental revenues]]></category>
		<category><![CDATA[marketing challenges]]></category>
		<category><![CDATA[marketing database]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing tools and process]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>
		<category><![CDATA['marketing ROI']]></category>
		<category><![CDATA['multi-channel marketing']]></category>
		<category><![CDATA[marketing automation]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=58</guid>
		<description><![CDATA[In an earlier post, &#8220;When the Cost of Marketing Automation is Too High&#8221; ,  I briefly discussed the Visualization of current and future corporate and department goals.  If you have done the work to define your goals, such as: to drive new customer growth across lines, to increase the revenue per customer per product, or [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/planning-for-marketing-automation-2-assessing-the-gaps-in-your-current-and-future-marketing-solution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When the Cost of Automating Marketing is Too High!  And How to Minimize It.</title>
		<link>http://dbmcatalyst.com/when-the-cost-of-automating-marketing-is-too-high-and-how-to-minimize-it/</link>
		<comments>http://dbmcatalyst.com/when-the-cost-of-automating-marketing-is-too-high-and-how-to-minimize-it/#comments</comments>
		<pubDate>Tue, 04 May 2010 14:07:21 +0000</pubDate>
		<dc:creator>Ann McCartan, DBMCatalyst</dc:creator>
				<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[marketing database]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing automation]]></category>

		<guid isPermaLink="false">http://dbmcatalyst.wordpress.com/?p=45</guid>
		<description><![CDATA[When is the cost too high?  It’s when you pay twice: once for the implementation of technology solution and once to the consultants you hire to help you use the technology 6 months later!  How do you avoid paying twice for your marketing database? Planning, Planning, Planning! The marketing landscape is littered with failed or [...]]]></description>
		<wfw:commentRss>http://dbmcatalyst.com/when-the-cost-of-automating-marketing-is-too-high-and-how-to-minimize-it/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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