Overlays
The addition of actionable data such as demographics, psychographics, firmographics, behavioral or attitudinal data can enhance segmentation schema, propensity and other models and analyses.
DBMCatalyst works as your advocate with best-in-class vendors to manage the process of data overlays.
Leads and Prospects
DBMCatalyst can provide new sales leads, postal and email prospects from national consumer databases, premier business data, and a variety of specialty lists.
Primary Research
Understanding how individuals group together around attitudes, product interests and brand association can have a big impact on product or service offers, as well as segment classing.
DBMCatalyst techniques include:
- Quantitative survey research
- Qualitative group interviews
- Focus groups – live or online
- One-on-One Interviews
- On-site Polls
