The most basic analyses allow you to paint a more complete 360 view of your customer. Analyses include:
- Customer Profile Development
- Customer Buying Trends
- Purchase Trends by Channel
- Best Customer Identification
- Lifetime Value Assessment
Focused Analyses allow you to understand customer response to specific offers in specific campaigns. Some analyses:
- Offer Cost Benefit Analysis
- Pre/Post-Campaign Response Analysis
- Opens, Clickthroughs, Conversion
- Leads generated, Completed, AOS, Revenue, Orders
- Campaign Results by Segment, Revenue, Incremental
- Campaign Matrix Analysis
Industry Analyses focus on the metrics specific to your industry, for example:
- Market Basket Mix
- RFM
- Next Purchase
- Purchase by Category
- Origin (Channel) Scorecard
- Coupon Redemption
DBMCatalyst can support your marketing team in several ways:
- Analytic strategy assessment & gap analysis
- Analysis preparation
- Staff training for analysis
