There are at least three basic starting points:
1. Basic Customer Analyses- profile customers by demographics, buying behaviors, channel behaviors and life time value specific by industry.
2. Segmentation- group customers by relevance and impact focused on characteristics like: spend, profit, recency, frequency, monetary based on your business KPIs.
3. Focused Campaign Analyses- profile campaign effectiveness by offer cost/benefit, pre-post campaign analysis, or by segment.
Need the right tools? We can help with the sourcing of the analytics software and dashboards which will facilitate analysis ongoing.
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