There are at least three basic starting points:
1. Basic Customer Analytics – profile customers by demographics, buying behaviors, campaign response, channel behaviors and life time value specific by industry.
2. Segmentation – group customers by relevance and impact focused on characteristics like: spend, profit, recency, frequency, monetary based on your business KPIs.
3. Advanced Analytics & Modeling – develop and execute predictive models such as upgrade, loyalty or churn.
Need the right tools? We can help with the sourcing of the analytics software and dashboards which will facilitate analysis ongoing.
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