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]]> Comment on Multi-channel Marketing Integration is Vital by James Hollon http://dbmcatalyst.com/knowing-that-multi-channel-marketing-integration-is-vital-is-a-start-but-how-do-you-actually-get-there-part-1/#comment-19 James Hollon Thu, 01 Mar 2012 17:44:47 +0000 http://dbmcatalyst.com/?p=596#comment-19 You have brought up a very excellent details , thanks for the post. You have brought up a very excellent details , thanks for the post.

]]> Comment on When the Cost of Automating Marketing is Too High! And How to Minimize It. by Tom Elrod http://dbmcatalyst.com/when-the-cost-of-automating-marketing-is-too-high-and-how-to-minimize-it/#comment-4 Tom Elrod Sat, 08 May 2010 02:50:19 +0000 http://dbmcatalyst.wordpress.com/?p=45#comment-4 Great post Ann and I couldn’t agree more. Marketing Automation should be viewed as a tool that helps organizations better execute and not a substitute for a well thought out marketing plan. It would be like saying that just because a company adopts Salesforce.com, they will automatically make more revenue. Using a CRM or Marketing Automation tool can greatly improve a company’s performance, but without a solid foundation upon which to apply the tool, their impact will be limited. Great post Ann and I couldn’t agree more. Marketing Automation should be viewed as a tool that helps organizations better execute and not a substitute for a well thought out marketing plan. It would be like saying that just because a company adopts Salesforce.com, they will automatically make more revenue. Using a CRM or Marketing Automation tool can greatly improve a company’s performance, but without a solid foundation upon which to apply the tool, their impact will be limited.

]]> Comment on When the Cost of Automating Marketing is Too High! And How to Minimize It. by Roy Russo http://dbmcatalyst.com/when-the-cost-of-automating-marketing-is-too-high-and-how-to-minimize-it/#comment-3 Roy Russo Fri, 07 May 2010 21:16:29 +0000 http://dbmcatalyst.wordpress.com/?p=45#comment-3 Hi Ann, I think you are correct that there is a missing feedback-loop between the marketing automation products today and the users. Many users jump on to Marketing Automation not knowing what it offers them, and once implemented, not knowing how to measure and fine-tune the data coming back to them - therefore finding a solid Marketing Automation product that doesn't require eternal hand-holding and removes some of the guess-work, is essential here. Regards, Roy Russo http://www.loopfuse.com Hi Ann,

I think you are correct that there is a missing feedback-loop between the marketing automation products today and the users. Many users jump on to Marketing Automation not knowing what it offers them, and once implemented, not knowing how to measure and fine-tune the data coming back to them – therefore finding a solid Marketing Automation product that doesn’t require eternal hand-holding and removes some of the guess-work, is essential here.

Regards,
Roy Russo
http://www.loopfuse.com

]]> Comment on Top Four Indicators that You Need a Marketing Database by Tweets that mention Top Four Indicators that You Need a Marketing Database « Marketing Nuts & Bolts -- Topsy.com http://dbmcatalyst.com/top-four-indicators-that-you-need-a-marketing-database/#comment-2 Tweets that mention Top Four Indicators that You Need a Marketing Database « Marketing Nuts & Bolts -- Topsy.com Thu, 29 Apr 2010 07:45:53 +0000 http://dbmcatalyst.wordpress.com/?p=28#comment-2 [...] This post was mentioned on Twitter by Ann McCartan. Ann McCartan said: are you noticing any of the "Top Four Indicators that You Need a Marketing Database" http://wp.me/pyLsf-s [...] [...] This post was mentioned on Twitter by Ann McCartan. Ann McCartan said: are you noticing any of the "Top Four Indicators that You Need a Marketing Database" http://wp.me/pyLsf-s [...]

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